Jul 14, 2009

My management case on "Samsung", now published on Harvard Business School Publishing website

My management case "Samsung Electronics: Innovation and Design Strategy" is now published by and available on Harvard Business Publishing website. I am privileged to co-author this case with Prof. Ali Farhoomand - Professor of Innovation and Information Management at University of Hong Kong.

Please visit HBS Publishing website for more details.

Case: Samsung Electronics: Innovation and Design Strategy
Authors: Ali Farhoomand, Vishwanath Desai
Publication date: Apr 01, 2009.
Prod. #: HKU825-PDF-ENG

Jun 5, 2009

Management Case published - "Samsung Electronics: Innovation and Design Strategy"

I am very pleased to share a news that a management case "Samsung Electronics: Innovation and Design Strategy" written by me got published on Asia Case Research Center of the University of Hong Kong. I co-authored this case with Prof. Ali Farhoomand - Professor of Innovation and Information Management at University of Hong Kong.

This management strategy case explores product design, innovation strategies and strategic planning in a changing competitive landscape. While investment in R&D and product design has rewarded Samsung Electronics with its dominant market position and premium brand perception, such dominance may not be sustainable in the long run, especially now that competitors are achieving higher profitability with lower investments in R&D per product. The case also discusses such issues as product design philosophies, innovation strategies, localisation of products, product design outsourcing for consumer electronics products.

Please check out the case details here.

Case title:- Samsung Electronics: Innovation and Design Strategy
Product Ref:- 08/410C
Authors:- Ali Farhoomand, Vishwanath Desai
Functional Area:- Strategy & General Management
Issues:- Product design strategies, innovation management
Length:- 19 pages
Pub. Year:- 2009
Link:- http://www.acrc.org.hk/search/case_showdetails.asp?ct=authorsearch&c=669&cp=1159&pt=1&pn=1&lv=en

Jan 4, 2009

Great quote !!

I just read a fantastic quote in Amol's status message on GTalk. Have a look.

"Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves!"

What do you think?

Nov 27, 2008

Terrorist attack in Mumbai: lessons to be learnt

This is a sad hour when security forces back in Mumbai are fighting with terrorists. Many countrymen and foreign guests in are suffering through pressure and pain of terror. We are loosing dedicated and eminent officers like Mr. Hemant Karkare, Mr. Ashok Kamte, Mr. Vijay Salaskar and 8 more, properties are being set on fire, more and more people are being killed. We are witnessing another wave of negativity in the citizens. Heart is filled with deep sorrow.

I have a full faith that we will recover from the situation.

What makes me feel irritated is, few politicians are not missing a chance to take advantage of the situation. Blame game is being played. Let's wake up now and take actions to create better country. Let's vote and choose appropriate candidates who can lead the nation towards a better and secure future. Let's volunteer and take part in political and social system. How many years we are going to see the nation burning?

Nov 24, 2008

Dreaming in pieces, and holding them tight

It was just a second day in Hong Kong after I returned back from India. At around 10:15 PM I boarded on minibus 22S to return to my place. Minibus picked up speed and suddenly stopped in the next moment. Door opened and a medium heighted, young looking, bright Chinese fellow came in, swiped his Octopus and sat next to me. Minibus jumped again, and took a turn to join the hurdle race with the traffic in Central. As soon as the minibus left the traffic behind and climbed on the Upper Albert Road, the guy pulled some papers from his bag. He drew 6 lines and put up days of the week on the header. My curiosity forced to peep in to his text. Under ‘Monday’ he wrote ‘1. Fill up the jar’, ‘2. Feed the fishes’ and then some text in Chinese. He went on filling the entire spreadsheet which looked like his weekly schedule. Meantime, I was thinking about an issue which I always face with 22S. If I don’t tell to the driver, 22S would never stop at Queen Merry Hospital. I turned to neighbor and asked him a question.

Me: Hello, excuse me sir, can you please help me?

The man: Yes, tell me.

Me: Sir, can you please tell me how I should tell driver in Chinese that I want to get down at Queen Mary Hospital.

The man: Sure, so you want to get down exactly at Queen Mary Hospital? or somewhere nearby?

Me: umm, exactly at Queen Mary Hospital.

The man turned to the old driver and told him something in Cantonese. “hayya hayya” - driver looked back and nodded at him. I got the signal that driver understood what the man explained him. I was happy to know that at least tonight the minibus will run over the bridge and drop me off at the desired bus stop.

Me: thank you sir, thanks for your help. May I know what you said in Chinese? How should I say the message, next time?

The man: it’s easy. “Ma layee … yao loc!!”. ‘Ma layee’ is Queen Mary and ‘yao loc’ is please stop’.

Me: ‘Maa layee.. yao loccc’, is that right?

The man: ‘Maa layee.. yao loc’ …. you got it! [a long pause] where are you from?

Me: I am from India. [smile]

The man: where from in India?

Me: Mumbai …Bombay [Though I am not originally from Mumbai, I take this a shortcut as most of the Chinese know about Mumbai and thus I don’t have to explain whole map of India to tell where exactly I am from]

While he was completing his weekly schedule he asked.

The man: So are you working in Hong Kong?

Me: Yeh

The man: where? what do you do?

Me: sir, I work here with a management consulting firm here. We help clients in private equity and other seven industries with market intelligence and related strategies. [smile]

The man: ohhh … do you like the work?

Me; oh ya, pretty much. I get something new to know and learn about business. So I’m happy.

The man: you said you are from India. How many languages you speak? I assume you already know Hindi and English.

Me: yes sir, you are correct. I know 3 Indian regional languages apart from Hindi and English. Marathi, Kannada and little bit of Gujarati …

The man: wow you know many things in such a young age, how old are you? 22?

Me: [laughed] no sir, I am 26 now.

The man: really? Good.

Minibus crossed the University and I was approaching my destination. The man turned back to his schedule and filled few more blocks. As minibus travelled further, I collected my bags and prepared to get off the minibus. Signal turned green and the minibus crossed the road to crash land at Queen Mary Hospital stop. The man got up before I did and walked out of minibus. After getting down, I approached the man.

Me: Thank you sir for your help with translation. I will remember ‘maa layee.. yao loc..’

The man: no worries my son. [He sounded like an adult. It was always difficult for me to guess an age of Chinese. These folks look bright even when they turn 50. I thought he is one of those.] Where do you stay?

Me: Sir, I stay across the road. You can see my place from here.

The man: Ok. If you are not doing something great, would you like to spend some time with me? I have to visit the hospital for 15-20 minutes and then we could talk over a hot cup of tea or coffee.

It was almost 11 in the night. I got really curious with a sudden offer from a young looking old Chinese fellow. Thought for a moment and then I replied.

Me: Okay sir. I’d be happy to join you.

The man: Good. Come let’s take an elevator.

We entered the elevator. The man turned to me and asked.

The man: what’s your name?

Me: Sir, you can call me Vishwa. That’s my short name.

The man: Viss.. va.. ?

Me: [smiled] ya, sounds okay.

We got off the elevator. The air outside was breezy and cold.

The man: I am going to meet my wife inside the hospital. Will you wait near Seven Eleven for 10-15 minutes?

Me: Okay sir, I will be around.

The man left and disappeared behind the entrance doors of hospital. I was puzzled about whole situation, and doubted my own thinking. I was following the words of a Chinese man whom I met just an hour ago. I had no absolute idea why I said yes to have a coffee together, and listen to that stranger. While leaning on the side railing, I was totally filled with a series of thought about what’s gonna happen when the man come back. What he will ask about and what he will say to me? What was his interest in meeting me? And why I chose to spend time with this old fellow?

Somebody patted my back. The old Chinese guy was back with two paper cups in hand filled with black coffee.

The man: Viss..va.. I hope black coffee works with you.

Me: it’s absolutely fine sir. [Though I hated bitter taste of black coffee, I wasn’t keen to trouble the guy for sugar packets and milk. Also, I was thinking of finishing the coffee quickly and get back to my place.]

The man: Get used to the taste of black coffee. You will find it helpful.

Me: Haa, why did you say so sir?

The man: Vis..va.. that’s how the things work in life. You will find more bitter things than sweet ones. If you know how to enjoy the bitter taste you will be better off in the life. It may sound philosophical, but believe me, that’s how it works.

Me: Sir, seems like you have had very tough life. I beg your pardon, if my guess is wrong.

The man: No, no. Don’t be so formal. You are right in guessing. It was really tough for me to survive and reach here. But I won’t tell you my story.

I interrupted him.

Me: Sir please, I’d be happy to hear about you.

The man: No Viss..va.. I will not tell you my story. But let me tell you something what I learnt out of it. Let’s walk.

I followed the heavy footsteps of the guy.

The man: What do you want to do in your career? Do you have a plan?

I explained him my career plan of progressing in current field and then look for opportunities that would help me get better.

The man: Don’t give me that bullshit. With my experience of judging people, I know you have a good brain. Don’t waste your days in muddling up with usual things like everyone else do. Son, think of something big, and then see if you can cut it in pieces. You know, dreaming whole dream in pieces. Most definitely you will be able to do that.

Me: I am following you sir. [It was too abstract to understand, still I pretended like I knew what he talked about]

The man: Take up each piece of your dream and try working on it. Someday definitely it will big and complete. This is how the painter paints the poster, builder build homes and your mother cooks food. All of they know what they are going to prepare, they tear apart the whole plan in pieces and at the end create nice painting, a good home and fantastic noodle soup.

He coughed and cleared his voice. I took another sip of coffee. Bitter taste and the words were hitting my mind.

The man: For last 26 years I have seen people struggling with the usual life, wasting their brain, running behind false desires. Though countries and cultures were different, all were having same block. So boy, I advise you not to fall in same trap. Use your life in creating something big.

His philosophical wasn’t making me feel better. I was thoroughly confused about whether I should really take some stranger’s advice and think over it? In fact, should be really listening to his words. Who the hell was he to guide me on my career?

The man: Viss..vaaa.. You think a lot. Just now you are thinking. And probably you will… when you go back. [he laughed a loud]

Me: Sir, how you know that?

The man: I can read it on your face. [he laughed again]

Me: Sir, I am sure, you must be telling it for good.

The man: you are very formal my son. Whatever I told just now is still incomplete. Let’s go and sit on those stairs.

We went to the staircase nearby, cleared the place and sat next to each other.

The man: Now listen to me very carefully. When you learn to dream in pieces and start building it day by day, you will also have to develop a skill to hold the pieces together. That’s important else everything that you do is useless. Are you getting me?

Me: Yes sir, I am following you.

The man: You’re probably not. It is easy to say and discuss, but not so easy to imagine it for our life. 26 years back, I started my business. I bought few distressed real estate projects in Xi’an province, broke it apart, modified the projects and sold those in pieces for the price higher than I paid for it.

He sounded like Edward Lewis’ story from my favorite movie ‘Pretty Woman’. I was not ready to believe his story. But I didn’t have any other choice that listening to that man. Though I doubted his words, I wanted to hear him.

The man: Over the years it grown. I started putting in pieces in place. It all started growing, and later on it became really big. I bought real estate businesses in Australia, Japan, Singapore, and in your country India. I expanded my business in shipping industry. But let me tell you, I forgot to develop the skill to hold pieces together. 3 years back I lost few deals, my business took a hit, and to make it worse my partner left the company.

He gave a big sigh. I was listening to him carefully.

The man: you know, who finally taught me the complete truth? My wife! She showed me the way to come out of stack of pieces, and hold them right and tight.

He got up suddenly, took out his mobile and dialed a number. Someone answered his call from other side. He mumbled something in Chinese and thrown his coffee cup in the dustbin. He turned back to me.

The man: Viss..vaa.. My wife is out of Operation Theater now. I have to go and see her. Here is my card, call me sometime.

The man pulled his business card from the card holder, handed over to me and rushed towards the hospital doors. I rolled over the card, and saw his name embossed in golden letters - ‘Patrick Lee Chung Hung’. The man I met was a managing director of a Hong Kong based private equity and financial consultancy company.

I suddenly heard his voice again. He shouted from a distance.

The man: Hay Viss..va.. Let me tell you this. You are a handsome and intelligent boy. Find a good girl for you. Spend your life with her and don’t let her die. Never let her die.

I smiled and waived at him.

Me: Good night sir. Please take care.

Patrick disappeared behind the hospital doors. I was wondering, why he talked about a girl and death? What is its connection with dreaming in pieces and holding those together? I walked down the stairs of the Queen Mary Hospital with many questions in my mind.

Nov 6, 2008

Mistry Traps

Sometimes life plays funny games with an individual. I call them as mystery traps, where one doesn't get a clue of result and remain stuck in data (not information .. just a data). Think... you believe, you know something which will happen in a definite way, and over a period situations turn the wind, and suddenly get weary. Your mind will keep telling you one thing, heart will say the other and rest around you will keep hinting you in both way. The process of going through such situation can be stressful sometime. 

first, you are challenged about your belief... 

second, your analytical power fails to suggest you answer...

third, you tend to disbelieve others around you...

moreover, you curiosity makes it difficult to cool-off...

I don't know what is the best way to deal with such situation. What amuses me is a war of thoughts that one go through when stuck in mystery traps.

Oct 24, 2008

Death of creativity

Sitting on a death of creativity. Nothing new is lurking in my mind. Guess, the skull is empty or filled with a dead mass. Ghrrrrrrrr!!!

Sep 4, 2008

Hats off

आज इन्टरनेट वर 'सा रे गा म प' चे काही भाग पाहिले आणि दंग झालो। ही लहान चिमुरडी पोर कित्ती हुशार आहेत याची एकदम झक्कास कल्पना आली। आणि थोड़ा काम्प्लेक्स पण आला। वयाच्या ६ व्या आणि ७ व्या वर्षी स्टेज वर एवढा परफेक्ट परफोर्मंनस देणार्या या पोरांना 'Hats off' !!
http://www.youtube.com/watch?v=oHZ7cAowIvI

Jun 17, 2008

अभिमन्यू

अभिमन्यू चक्रव्यूहात फसल्यानंतर त्याची काय अवस्था झाली असणार याची पुरेपूर जाणीव आज मला होतीय. चक्रव्यूहात जाण्याचा निर्णय पूर्णपणे अभिमन्यूचा होता, त्याने हिंमत केली, पाऊल उचललं, आणि चक्रव्यूह भेदला. त्याच्या जीवनातला तो अत्युच्च विजय होता. पण पुढच्याच क्षणी भेदलेल्या चक्रव्यूहाच्या मध्यभागी त्याला हे सुचत नव्हतं की त्याला पुढे काय करायचं आहे, त्याला कुठे जायचं आहे. ना कुठला मार्ग दिसत नव्हता, ना कुठली दिशा, आणि ना कुठला मार्गदर्शक. शत्रूच्या पुढे सरसावणा र्‍या प्रत्येक पावलागणिक, अभिमन्यू मृत्युच्या जवळ जात होता.



जवळफार फरकानं आज आपला पण रोज अभिमन्यू होतो. आईच्या पदरातून बाहेर पडलं की शाळेत, शाळेतुन कॉलेजमधे, आणि पुढे शिक्षण संपलं की मिळेलत्या नोकरी किंवा धंद्यात पडलं म्हणजे आपण जिंकलो... आयुष्याचा चक्रव्यूह भेदला! आत्ता या पुढे काय?

या गुंत्यात सापडलं की मग आपण दोन पर्याय अवलंबतो. पहिलं म्हणजे, स्वतःच्या मनाची समजूत घालणं ही अरे आपण जे करतोय तेच आपलं लक्ष आहे. आपण जिंकलोय, आत्ता बाकी काही नाही करायचं उरलय. दुसरं म्हणजे, आलेल्या परिस्तिथीला साजेशी कारणं शोधायची आणि मग पुन्हा आपली समजूत घालायची, मग भले मनात काही वेगळाच हवं असेल. यालाच आपण compromise करणं म्हणतो.


वयक्‍तिक जीवन असो, सामाजिक जीवन असो किंवा व्यावसायिक प्रवास असो, प्रत्येक ठिकाणी चक्रव्यूह तोच आसतो. आपण जसे जसे मोठे होतो, तसे तसे आपण स्वतःला काय मिळवायचं आहे याची एक कल्पना ठरवतो. मग स्वतःच ठरवलेल्या कल्पेनेला प्रत्यक्षात आणण्यासाठी पावलं उचलतो. परिस्तिथी उलटली की मग प्रश्नांची सरबत्ती सुरू होते. मनाचं मनाचं युद्ध सुरू होतं. Social setting मध्ये हे युद्ध आणखीन कठीण होतं, कारण आपण आणि आपल्या आजूबाजूचे लोक तुलना सुरू करतात. प्रयत्नांचे निकाल यश आणि अपयाशात मोजले जातात. त्या यशपयाशाचा मानसिक परिणाम सुरू होतो. पुढे चालत राहायचं? की तडजोड करायची? की मागे वळायच? असाचं चालत राहिलो तर आपल्याला हवं आहे ते मिळणार आहे का? की तडजोड करून व्यवहारी शहाणपणा दाखवणं योग्य?

प्रश्न... प्रश्न... प्रश्न...

सरते शेवटी या सगळ्याचं एक किचकट असं चक्रव्यूह तयार होतं. आपणच बांधलेल्या या चक्रव्यूहात मग आपणच शिरतो, आणि अभिमन्यू होऊन स्वतःशी झगडत राहतो.

Jun 7, 2008

कोष

खिडकीच्या कोपर्‍यात सहज नजर टाकली अन् एक काहीतरी पांढरं असं लटकताना दिसलं. जवळ जाऊन पाहिल्यावर लक्षात आलं की तो एक कोष होता. त्यानंतर बरेच दिवस मी तो कोष रोज न्याहाळुन पहायचो. खिडकीजवळच्या टेबलावर बसून त्याच्याशी सहज गप्पा मारायचो. कधी कधी प्रश्न विचारून त्याला बेजार पण करायचो. त्यानं आतून कधी उत्तर नाही दिलं, पण एकूण माझ्या त्याच्यासोबतच्या गप्पा छान रंगायच्या. गेल्या महिन्याभरात तर आमची छान गट्टी जमली होती. दिवसभरात काय काय झाला याचं इति:वृत्त मी त्याला सांगायचो. मग तो आपला वार्‍याची झुळुक आली की अलगत डोलुन मला उत्तर द्यायचा. मनातली उत्सुकता, नवीन कल्पना, कोणावर आलेला राग, यश - अपयश, अधून मधून सूचणारी टवटवीत कविता ... या सगळ्यांना अगदी मनापासून दाद देणारा तो कोष. पांढरा शुभ्र, मखामली धाग्यात गुंडाळलेला एक सोज्वळ आणि गोंडस देह, माझ्या सगळं म्हणणं मन लावून ऐकायचा, आणि वार्‍याच्या प्रत्येक झुळुकेबरोबर मनमुराद दाद पण द्यायचा. दिवसेंदिवस आमचं नातं आणखी घट्ट होत होतं.



एके दिवशी सहज पुस्तक वाचताना माझं लक्ष कोषाकडे गेलं. अचानक काही तरी खळबळ असल्याचं जाणवून आलं. आतल्या देहाची प्रचंड धडपड, बाहेर येण्याची तीव्र इच्छा, त्याला होणारी यातना, कोषात आत होणारी घुसमट, स्वतःशीच चाललेलं युद्ध ... सगळं काही अगदी नघ्न डोळ्यानी पाहायला मिळत होतं. बराच वेळ हे नाटक असंच पार पडल्यानंतर, शेवटी आतल्या त्या इवलश्या जीवने हळूच कोषतुन बाहेर डोकावले. बंध तुटला, यातना संपल्या, बर्‍याच दिवसाची तपश्चर्या सफल झाली. क्षणात एक सुंदर तपकिरी रंगाचं, पांढरे ठिपके पांघरालेलं सुंदर फुलपाखरू आसमंतात भिरभिरू लागलं. नवा श्वास, नवीन उमेद, नवं दृष्टी, आणि भिरभिरण्यासाठी नवं क्षितिज..... आनंद, आनंद, आनंद.

मग छोट्याश्या मित्राने हळूच मान माझ्याकडे वळवली. ते फुलपाखरू अलगत माझ्या तळहातवर येऊन बसलं. स्मितित आणि विजयी मुद्रेनं मला सलाम केला. त्याला काही तरी सूचीत करायचं होतं, काहीतरी अनुल्लेखित असं सांगावयाचं होतं. त्यानं आपले गोजिरे पंख खाली वर केले, त्यांचं सौंदर्य माझ्या नजरेत भरावं म्हणून एक छोटीशी फिरकी घेतली. मग ते फुलपाखरू हळूवार उडल, आणि गालाला स्पर्श करीत खिडकी बाहेर उंच आकाशात निघून गेलं.

माझी नजर पुन्हा एकदा तळहाताकडे वळली. रिता हात कसल्या तरी अनामिक ओझ्याने जड झाला होता. रंगतदार गप्पांची जागा आज निरव शांतातेनं घेतली होती. श्वास संथ झाला, नजर अंधुक झाली, अंग आखडलं, आणि मनात एकच विचार घुमत होता....
"झटत राहा, धडपड... तगमग... कायम ठेव. तुला कोषातून बाहेर पडायचं आहे."

May 16, 2008

गुपित जन्माचं

वार्‍याच्या झोक्यात पिकलेलं पान जसं भरकटत जातं अगदी तशी अवस्था झालीय. ना खोडाचा आधार, ना स्वतःचा मार्ग निवडण्याची ताकत. कोणी मला म्हणालं की अशी वादळं सगळ्यांच्या जीवनात येतात, आज ना उद्या. फक्त तग धरून राहिलं म्हणजे आपली सुटका झाली असं समझायचं. पण गळलेलं पान तग कोठे म्हणून धरणार? ना पायाखाली जमीन! ना हाताला आधार! जो यातून कसातरी सुटला तो विजयी.. आणि त्याची कथा दुसर्‍यासाठी एक जिवंत आणि विजयी उदाहरण... पण एक क्षण आपण सगळेच विसरतो की प्रत्येकाचं वादळ वेगळं असतं. त्याची तीव्रता, त्याचा वेग, त्याची ताकत आणि त्याची वेळ प्रत्येकसाठी वेगळी असते. मग सगळ्या वादळांसाठी लढण्याची रीत एक कशी असेल?

माझा देवावर विश्वास आहे, त्यानं हे जग निर्माण केलं, त्याची सांगड घातली, इतकं सुंदर वातावरण तय्यार केलं. मग त्यात मनुष्यप्राण्याला असं झोकून का दिलं त्यानं? आईच्या पोटातून येण्यापासून जो एक लढा सुरू होतो, तो मग मरेपर्यंत आणि कदाचित मरनानंतरच ही चालू राहतो. जर या पृथ्वीवर जन्माला येऊन आयुष्यभर अशी अडथळ्याची शर्यतच खेळायची असेल तर मग जन्म घ्यायचाच कशाला? या सगळ्यामागे काहीतरी गुपित आहे. ते काय आहे?

Apr 13, 2008

Searching for Guru

This was another blank day for me. Nothing much to work and worry about. I kept walking around the beautiful Regent's Park. Step by step i was going back in my past. One day, two days, a week, a months, years and many more. I remembered when I was a kid and used to go to school next door. My mum and dad had great expectation as a student. They always wanted me to shine in the school and make them proud. I got up early 5'o clock in the morning. Dad used to sit with me to solve maths exercises and mum took efforts to make my language perfect. Till 7th standard I did well। Stood amongst in 1st in almost tests and also won many prizes in debate competitions, dramas and sports. However, I never knew what it all means to me. Just a bunch of certificates, or something more than that. I saw a proud feeling in my parent's eyes, that's it, I was never happy like I was those days.

Then I grew and went to school in the city. New classmates, new environment, new world around. Now, I was not staying with my mum and dad. I saw, at my classmates, my teachers and got inspired to become like them. Some were brilliant, some were cool, and few of them were both. Continuously, I kept copying someone or other. Like, I was chasing someone who probably I wanted to be like. Still I was not clear what was I doing? Funny enough, I was not knowing that I don't have idea what did I do and what I suppose to do.

Crossed 10'th and 12'th, got into engineering still the life was going like a kite in the air. No control, I was just flying with the way the life took me. People kept patting my back for some foolish achievements, and I smiled back to them. Frankly, if I think, I never enjoyed the success that I brought back to home. I still have a feeling that I did for someone else. Those big events were never meant for me, but I was a representative of bunch of people around who wanted to see me successful. The only aim that I had every time is to become a perfect in everything.

Haa... Definitely I never became the perfect in all but one thing definitely happened, my quest for successes certainly made me susceptible to failures. Frankly, I hate failures, may it be in a job, studies, game, or a simple joke. It irritates to be at second place. I hate being ignored, rejection hits me on face. It's not going easy for me to digest the hard facts of life. Thinking through whole, my mind certainly accepts the principle that I should be ready to accept the failures. But, right now middle in the Regent's park, my heart is paining with the life that I am going though. On surface, all going well... studies at best school... among best students around... and with best opportunities to deal with. But, inside the feelings are not well. Something is missing, probably I know where I want to go (may be) but don't know how to go there. I wish, I had a someone who can show me the light. Hold me and take to the right path to lead the life. I am searching for a Guru.

Apr 7, 2008

Slap and smile

It happened once again, Tom was slapped straight in his face. So called 'friends' played a game and Tom was the victim of the situation. His veins were tight and eyes turned red when he realized the mess that he was in. At end of the day, nothing was happening as Tom wished to have.

Many things were running in his mind. How he should have reacted in the case? what's the balanced and mature judgement he should have made? what evidences he should have kept with him which he lacked while proving his points? and how to judge people if they are worth to to be considered in the journey? how to select and maintain good people and eliminate wrong ones around? who is real enemy, and real friend... how to know that?

Friends, came to Tom on the next morning and tried to console him. He could smell the selfishness in the visitor's voice. Tom wondered, " how people slap and then dare to give a smile."

Apr 5, 2008

Missing key...

Sometime Tom fails to know, what went wrong? or what did he do that came back to him as disappointment. Tom's eyes turned red today, when some of his so called friends asked to leave the team. When it came to make a choice, someone was chose over Tom. All of a sudden, he started seeing himself lonely, absolutely lonely. He saw, his comfort zone broken into pieces.


Tom restlessly kept thinking whole night, was he right to leave the friend circle or was he a victim of the situations. One can improve if he knows what he suppose to improve on, else it's a direction less and painful suffering. A key is missing somewhere.


Apr 3, 2008

Tom's quest for socialization

Social sciences teacher taught Tom that 'Human being is a social animal' but she never told him how to become a social animal. As a little enthu kid, Tom always kept wondering, what makes someone acceptable in a community, how to socialize? Over the time the question went under a pile of other priority "?" marks. After 24 years that little query came back to Tom. In first couple of weeks, seniors from his B School told him, "Oh boy! MBA is all about networking. Go and socialize". How? No one gave him a formula. He though, it's a good idea to watch others and "learn" from them. Again like a small enthu kid Tom sat in a corner watched other mates forming the social circles. Some fused over drinks, while others shared cigar packs. He saw the magic happening around, but the formula was still hidden somewhere. In just few weeks Tom saw a formation of groups and rising leaders who were at the center of social circles. He didn't know what kind of charisma they had, but ya... they collected mob around them.


Somewhere in the mid of course, Tom started experiments to figure out the trick. He heard that people prefer fun guys around. Socialization starts with laughter, so be a fun guy for others. How? Make other laugh... somehow... say by cracking jokes or making fun of others or somehow. Half way through, Tom figured out that he was actually annoying other with his bad jokes. Cracking jokes is an art, it need a sense of humor and timing which Tom didn't have. Experiment failed.

Tom's second experiment started over a bar counter on 55th floor of IFC. He enthusiastically replied to the group of hardcore boozers to join them over a drinking session. It was his first experience to go to pub and drink some furious liquid called beer. Holding a glass in hand he kept watching his mates, tried to be on a table where all of them sat. But back of his mind he was not convinced with whatever he is doing. Everyone around was bu**sh*ting with each other, which he never agreed with. At the end of the session, Tom was drunk with nothing in hand. He figured out, bar counters are not the place for him to socialize. So far Tom had no idea, but the negativity was already started occupying his mind. He was becoming impatient to get the formula for socialization.

This time he embarked on a "Help everyone" campaign. Tom started solving assignments for his classmates, he helped carrying bags of gals in his class, and proactively he brought coffee for his neighbor in the classroom, also started birthday reminder service for the class. Tom was a brilliant, Profs. always praised of the quality of his assignment solutions. He ran this campaign ran for over a month, in effect, he got popular in the class. When the rest class was in the pub, Tom used to type assignments solutions sitting in library. His coffee orders in the breaks kept increasing day by day. Soon he realized that he was far away from his peers, doing the work for them. Poor Tom!! He was feeling like he was being "used" by his peers.

In a short span of time, Tom was already frustrated with his experiment. Was it wrong the way he handled the case? or he didn't know what the socialization mean. One thing was sure, Tom lost his originality behind his quest to please everyone to get socialize.

Even today he struggles with the same question, curses his acts, and gets uncomfortable with the crowd. Oh God, please help dear Tom.

Mar 4, 2008

Balance check

May it be a business or a life, balance check becomes inevitable when one falls in a decision making situation. Sitting on a 58th floor of skyscraper, manager of multinational company burns his brain cells to decide whether to start a new project or not. He opens a book of company and checks what he has in balance. As the day ends and he leaves office, a question comes in his mind, "what I should buy for my lovely wife on her birthday?", and he checks his wallet before he decides to buy a Rolex or a diamond necklace.

Think! what if this balance check process gets vanished from one's life all of a sudden. No introspection, no botheration, no attention to what one has. Neither investment banker will have to crunch numbers from the balance sheet of companies that he is tracking nor has management team to call up consultants to get their views on potential of new project. Doctor needn’t check what the hemoglobin level in a patient’s blood is before she delivers. Lawyers will be free from checking what is there in support of case and what is against. I want a new Audi, but do I have cash in my account? Who cares?... I want that job in a great company, but do I have required skills? Damn… don’t matter. Suddenly all will become so easy, so straight forward,… no need to think … one needs to just do it.

Gosh!! What am I talking about? Guess, I am missing something. Let me do a quick balance check.

Jan 9, 2008

Lesson 8: Irrational thinking

During my entire masters course I kept hearing from Professors, “markets think irrationally…”, “people think irrationally…” I kept wondering what irrational thinking means. Thought, it is another MBA funda to impress pupils and I kept ignoring the statement. Laughed at them!!

Alas! Today a situation taught me how people think irrationally. It was so strong, it hurt me badly, cut my vain, brain stopped working, ears turned hot ’n red, and senses got ceased. Matter of subject was simple… forming teams for a new term. It was a simple calculation… 50 students, 7-8 groups, and done!! Call people and just check if have vacancy, if yes, just join. A simple and straight equation… Isn’t it?

Nop!! Highly educated, highly experienced and top class people, the future leaders of the business arena who are taught to take rational decisions … today shown me a practical side of life.

“I am happy with 5 people and afraid that one more person will be too much…”

“Hay, we are here for diversity. Boy, we are from same country. Why don’t you ask someone from other region? That will help you learn more… What you should do is… Other should do it for you…”

“How can other teams do it to anyone. You should report this issue to office. You should fight against it man!!”

“Oh, you are a nice person. I learnt a lot from you and will be happy to work with you in a team. But you know, my team is from same hostel, and you live in different one. Just it doesn’t go with the theme. Sorry man!”…

“Ok, I will think, ask my team, and probably reply probably after few days. I guess you will get some other team by that time. Keep trying.”

“Humm… Bye!”

“Though professor allow 5 people, my team prefer to be a team of 3. It is a lucky number for us.”

Just 4 days are left for first group assignment, and I am still watching a drama called “irrational thinking”. Entire class is busy with Finance assignments, and I am learning what irrational thinking means. With a tight slap on trust, I also learnt how people cheat on a face and still remain the heroes. Hah! I always wanted to learn, but learning can be so bloody and hurting ... I never imagined.

Today, I know what I should not do. How I should not think. My fellows, you taught a great lesson, and I owe you a millions of thanks.

Lesson learnt very well.

Jan 5, 2008

किंमत

मला आई नेहमी म्हणायची, "तुझे फार लाड झालेत. तू घरापासून दूर गेलास की मग किंमत कळेल सगळ्याची". मी आपला मजेत हसायचो आणि मान उडवून मला जे काय हवाय तेच करायचो. मी वेडा खुशालचेंडू... मला कसा कळणार, ती तसं का म्हणायची. कधी घरची फिकर केली नाही... ना कधी मित्रांची, ना शाळेची ना मास्तर काय म्हणतील याची. वाट सापडेल तिकडे भटकायचं, वाटेल ते खायचं, पाहिजे तेंव्हा घरी यायचं, बाबा रागावतीला म्हणून अभ्यासाचा आभास करायचा, न दमता टीव्ही पाहायचा... हा दिनक्रम गेले वीस वर्षे नाचुकता पाळला. लहानपणी शाळेत जायच्या दिवसांपासून ते पहिली नोकरी लागे पर्यंत कधीच जाणीव नाही झाली की जगण्याच्या वाटा कधी कधी वाकड्याही वळतात.
नोकरी करताना पहिल्यांदा जाणीव झाली की आपलं म्हणणं कोणी असाचं ऐकत नाही. कारण ते आपला घर नाही. तिथे आपले आधिकार चालत नाहीत. थोडी जाग आली आणि मग आईचे शब्द आठवले. दिवसेंदिवस नवीन नवीन प्रसंगाणी मला सतत जाणीव करून दिली की आई किती खरं सांगायची.

उच्चशिक्षणासाठी मी जेंव्हा परदेशी आलो तेंव्हा या सगळ्या गोष्टी पुन्हा एकदा शिकायला मिळाल्या. घरी आईने केलेल्या ज्वारीच्या भाकरीची चव, चायनीज नॉनव्हेज हॉटेलमधे बसून एकुलते एक व्हेज नूडल्स खाताना कळते. कट्टयावर फुकट घालवलेल्या वेळेची किंमत, अर्ध्या तासात पन्नास पाने वाचून संपवचा प्रयत्न करताना पटते. ओफीस मधे चहा पिताना बनवलेले किती मित्र खरेखुरे मित्र होते याचीही ओळख पटली. खरेखुरे आपले मित्रा कोण आणि कोण ते बनेल, खरे नातेवाईक कोणते याची जाण घरापासून लांब आल्यावर होतीय. बाबा मला सांगायचे, "तू जरा लोकांना जास्त लावून घेतोस. आधी लोक ओळखायला शिक. ते का तुझ्या जवळ येतात याची कल्पना घे आणि मग त्यांच्या मागे जीव ओत." इकडे आल्यानंतर लोकांकडून प्रत्यक्ष फटके बसले आणि मग बाबांचे शब्द आठवले. मैत्रीमध्ये फोलपणा असतो हे आयुष्यात पहिल्यांदा जाणवून आलं, कदाचित चांगल्यासाठीच.

पहिल्या पहिल्यांदा इकडे वर्गामध्ये अभ्यासाची तय्यारी करून वैगेरे इतका मनावर घेतलं नाही. दोन-तीन लेक्चर नंतर आपण ताय्यारी नाही केली तर कशी फसगत होते याचा प्रत्यक्ष अनुभव आला आणि मग डोळे खाडकन उघडले. वर्गामाधे बसून मोठ्या नामांकित प्रोफेसरांची लेकचर ऐकताना, अभ्यास किती महत्वाचा असतो याची खरीखुरी जाणीव झाली. प्रत्तेक क्षणी लहानपणी केलेल्या अभ्यासाच्या आभासाची चुक किती महाग होती याची जाणीव प्रकर्षाने झाली.

काही वर्षापूर्वी गप्प राहण्याची केलेली चुक, त्याची मिळालेली शिक्षा आणि या सगळ्याची मनात असलेली सल थोडी का होईना, पण कमी झाली. मृगजलाच्या मागे धावून, अशक्य गोष्टी मागे लागून स्वता:हाला होणार्‍या त्रासची किंमतही लांब राहून कळाली. कदाचित हे आधी उमजलं असतं तर बर्‍याच रात्री शांत झोपेत गेल्या असत्या.

फक्त चुका समाझल्या असं नाही, तर.. घरापासून लांब आल्यावर मला मराठी भाषेचा गोडवा समाजाला. एकटा समुद्रकीनारी फिरताना जुन्या मराठी गाण्यांची साथ खूप सुखकारक असते. अनोळख्या शहराच्या अनोळ्ख्या भाषेमध्ये वावरताना आपली भाषा एक आगतिक ओलावा देऊन जाते. आजकाल तर मला माझी मातृभाषा कन्नड सुद्धा आवडयला लागली. न पाहिलेले जुने चित्रपट शोधून शोधून पहिले. प्रत्येक शनिवारी आपलीमराठी.कॉंम च्या वार्‍या केल्या. इतके वर्ष पुण्यात असून सुद्धा न पाहिलेला 'यदा कदाचित' इथे ओन् लाईन पहिला. कला, नृत्या आणि साहित्यातल्या रसांचा आस्वाद पहिल्यांदा अनुभवला. कधी नव्हे ते मिर्झा गालिब ची गझल वाचली. मी स्वतः पहिली कविता लिहिली. अनेक ब्लॉग लिहिले, ओळखिच्या मित्राच्या मुलाला स्वतः तयार करून गोष्ट सांगितली. हे सगळं करताना टीव्ही समोर घालवलेल्या उनाड वेळेची किंमत समजली.

सगळया नवीन गोष्टी करताना आनंद तर खूप होत होता, पण त्याच वेळी भूतकाळात हातातून सुटलेल्या वाळूची किंमतही कळत होती. आई, बाबा, शिक्षक आणि मित्र यांच्यासारखे लोक बरोबर असताना सुद्धा योग्य काय असतं हे कळायला वीस बावीस वर्ष लागली आणि तेही घरापासून लांब जाऊन. आज मला न ऐकल्याची आणि न विचार केल्याची किंमत कळली. काय माहीत अजुन किती गोष्टी उमजयच्या शिल्लक आहेत.

Jan 4, 2008

The "Blue" reward ...

Genius (my mentor in the office) went to a bookshelf and took out a book with blue cover. Came back to my desk and said, “Hay man! This is for you. It says more about what you said in a conference room. Good job!!” It was a precious moment when mentor gave me the international bestseller "Blue Ocean Strategy" in response to the thoughts that I presented to him five minutes ago. Yes!!

This was my 5'th week in the office where I was learning about something called 'Strategy Consulting'. My first project was in the semifinal phase (they call it as Pass 2). We started holding meeting to discuss how to help this client to win the market in a new country. Case analysis us that the market is too tough to enter into, competition is strong. My mind kept saying, only way to win the game is to do something better than present, break all the rules and give something sharp, smart and advanced to clients. That's what I said to Genius. He smiled! I guess… I stroked the right strings.

Dec 21, 2007

Show business...

"Hi there, how are you doing? Mind blowing!! You look different today", someone greeted somebody in the corridor. Mechanically, my eyebrows rose with a wonder how the same lady look “different” to him. I heard about a rule somewhere, “people see the things in a way they want to see it.” Few people around me saw a budding “affair” between them, where as few saw him as an example of networking jerk. With no exception to said rule, I saw him as a bluff master, a perfect actor.

“Hay, what’s up?”, “Hay dude”, “you know, what you should do is…”, “Anyone for Starbucks?”, “Oh! I know that…, you didn’t??”

His expressions flow all over the corridor during breaks and people gather around him to appreciate his mouthful wisdom. As soon as the faces turn back, guys mumble, “what a crap!!” The same story repeats in a next break. Show business continues…

It puts me in a great question, what is the moment for guys like these great actors; a moment where people gather around them (?) or the one when people turn back and curse them (?).

Dec 17, 2007

I wonder.....

I heard a story of 7 blinds who were trying to define a shape of elephant. Every on touched the elephant and told what they felt. One said, "Elephant is like a long hollow pipe". Other said, "no no no... elephant is like a long rope". Third argued, "how it can be like a pipe or a rope. Elephant is like a huge pillar". Whole group kept stretching their own points, however they didn't even know how close they were if they would have combined all the points made.

Many real life issues are like an elephant. Some are big, some are straight to understand and solve, some are lengthy to discover, and some are of huge size while some are tiny enough. With few exceptions, everyone of us take blind's role and make our own assumptions about the issues. We trust only our own senses. I really wonder, what it takes to listen to others?

Nov 14, 2007

My Tea Friends

My apologis for scattered thoughts...

Few days back I wrote a line in my GTalk status "searching for Tea friends". The chat traffic increased by almost 200%. Everyone said "Hi Vishwa, I am your Tea friend!!" and few wondered "what is Tea friend?". I kept mum, and offered them a promise to provide them answer in few days. Sorry, I kept you awaited.

Idea of Tea friend was a product of my thoughts in midnights on a sea deck. I am far away from, my cocoon, my family and friends. Life is, currently, kind of walking across a icy street in rough winter without wearing a sweater and scarf. Cold breeze of thoughts makes me think about warmth of relations, especially friendships. Friendship is purely intellectual concept that each human being goes through in his or her life. When I look back I find two types of friends in my life. First, the individuals who grew with me, shared the desk and lunch-boxes in school. The ones who shared my known-unknown moments and became part of lives. There is no formal relationship defined for such people and hence they are termed as "fast-friends".

Second type of individuals is the ones who led me to set "the" GTalk status. Yes, I am talking about Tea friends. I met many people, so called friends, at workplace, social circle and through other friends. Important aspect of this friendship was the purpose behind this relation. People at workplace became my friends because I was working with them, some of them were reporting to me, some were interested in getting advise on their jobs, some had other professional agenda. The thread of "Purpose" tied these people with me. I term such friends as Tea friends. A cup of tea represents the purpose, once the tea in over every one disappears in their world. So is the Tea friendship, once purpose is served, friendship looses its weight. Sorry to be so dramatic, I hesitate to call someone a 'friend' as it might abolish the true meaning of friendship.

This story is quite dramatic though, but true in every respect. In early days of my career I used to live in a Mumbai where I saw a beggar couple near a Thane Bridge. Everyday while waiting for a bus in the early morning, I used to observe them carefully. The husband had lost his legs. The wife used to clean her husband's wounds, feed him, and make him ready for his day. I saw her efforts and care for the man for almost everyday 2 years. First time, I found a true friendship in the form of this couple on this planet. They both were quite old and had no expectations from the world. They loved each other just because they were really in love with each other. No purpose was required to keep them together. They just wanted to spend they rest of life together. There was no tea in place to get over and part them away.

I just kept asking myself, does this happen with me ever? I have a same question for you, did/will it happened to you ever?

One has to sign a contract of living his/her life till he/she dies. Life has to go on even if you fine someone true, which is difficult according to me. So simpler way to life is hunt for Tea friends. Keep connecting with people and attach a purpose to it. Someone may take a step ahead of this tie of purpose and may become your true friend. At least a hope will keep you alive.

Let's be Tea friends!!

Jul 18, 2007

My inspiration

May 30, 2007

Anti Child Begging Campaign by DreamIndia

Date: 27th May, 2007, Place: M. G. Road, Camp, Pune.

Child Begging is becoming a serious issue in developing country like India. Millions of children on the streets spend their day begging money and food. The cruel journey starts when the child is of 6 months. Women with ugly attire carry child asking money on traffic signals. Entire day child keeps crying and help the beggar to earn more and more money. Children become independent by the time they are six. They start begging at traffic signals, railway stations, bus stops, cinema theaters and public gardens. On an average, children earn Rs. 25 to 30 a day by begging at heavy traffic signal. Very small part of earned money goes towards purchase of food and clothing. Many children start chewing tobacco and pan masala which later on becomes an addition at the age of 6 or 8. Apart from addictions, children also indulge into gambling, pick-pocketing, stealing of shoes in temples, and petty thefts at the market place. The source of easy money is spoiling the life of children. During their entire childhood, these street children never go to school or get education. In their rest of life they never get better jobs forcing them to continue with begging business, a vicious circle.

On Sunday 27th May, 2007 around 22 DreamIndia volunteers launched a campaign to stop ‘Child Begging’. Through this effort volunteers wanted to spread message “Do not give money to child beggars. The easy money is actually spoiling the lives of street children”. At Hadapsar, DreamIndia’s one of the 3 projects in Pune, volunteers observed that children have started begging on the streets. The families of these children, though they are fit to work and earn, depend on the income that children bring to home. With such financial dependency, street children are not committed to go to school. These children spend this money in gambling, chewing tobacco and addictions. After introspection the volunteer team concluded to tackle this problem from all the angles. Anti-Child Begging Campaign was the part of the entire plan to stop these children from begging and send them to school.



Team started preparing almost a week and half before the actual campaign day. Various design of posters, taglines, pamphlets, emails started flowing on Google Group. On Saturday, entire team gathered at Gagan’s residence to give a finishing touch to entire preparation. Gang of girls designed some fabulous posters, while guys went on field to get gather the printing material and stall arrangements.

On 27th May, 2007 DreamIndia volunteers gathered at M. G. Road at 4:30 PM. Vishnu and his Childline team was already waiting there for us. Team had taken permission from Pune Cantonment Board for putting a stall. Few of the guys walked around the road to fix the place for stall. After little introspection, and considering various parameters we finally put a stall near Canara Bank. As soon as the banner was up, it started catching attention of the visitors. At around quarter to 6 PM, stall was perfectly ready with DreamIndia banner, posters, and Childline posters.

“Hello Sir, we are part of a NGO called DreamIndia and we are conducting a campaign to stop Child Begging.” Team started attending visitors. More than 1100 visitors from city visited the stall and talked with volunteers about the campaign. Team members explained the issues and intensity of the child begging problems and also requested visitors not to give money to children on street. Childline team detailed the visitors with the activities at their NGO and also explained how the toll free helpline 1098 works. Many visitors shared their own experiences and views on child begging. Mr. B. Lal says, “Child Begging should be banned because ultimately the earning is not utilized properly”. Dr. Zanib Shamsuddin makes a point that wise citizens should stop donating money to child beggars and help stopping this business. He emphasizes on involving more and more people to create awareness in the society. Smt. Ms. Gitanjali Malvade says,”Child begging should be banned and stopped totally. Children are future of nation and the future should not start its life with begging.” Most of the visitors feel that DreamIndia should reach to more and more people through newspaper and television and spread the awareness about child begging.

The campaign got a tremendous attention and huge appreciation for the efforts towards spreading message in social interest. Considering the response, the campaign continued till 10:30 PM. At end of the day we had an ensemble of huge support from society with message in the air, “Stop Child Begging”.

May 19, 2007

A story of tired legs and broken hearts

Along the road side in Budhwar Peth, Pune you will see a mob of women waiting for their customers. Here lives one of the biggest communities of commercial sex worker (CSW) in the city. Men from various part of city come to this street, choose their host and disappear in the narrow ‘gallies’ (colonies). Commercial sex business runs over the day and night. This part of society is stuck a dramatic and most sorrowful vicious circle of life.

Once a man called a little girl offering handful chocolates and abused her physically. After that incidence the girl refuses to see men in front of her and sometime looses her temperament. Typically a girl becomes a victim of brutal sex business in very early age, when they are say.. 5 years. Young girls are sold to landladies or pimps and forced become a sex worker. These girls do all possible efforts to attract customers and serve them. As customer may come any time of the day, the business runs 24 hours a day, 7 days a week. Children of such sex workers are typically engaged in supplying alcohol and Non-vegetarian food to the customers. In the society where still people believe that ‘after having sex with young girl, AIDS and skin diseases get cured’, what come to the way of these children is rotten food, slaps and abuses, a street to sleep, un-acceptance by society and a brutal environment. The image of ‘man’ that these children perceive is one who abuses, beats and uses woman, and that of ‘woman’ is the one who surrender her entire life to filthy men without any self respect.

Smt. Renutai Gavaskar took a responsibility to bring the change in the lives of these children. She has devoted her soul to build the future of children in the red light area in Pune. Through an organization ‘Ekalavya Bal Shikshan & Arogya Nyasa’ (www.ekalavyapune.org) she runs a school for children of sex worker and single parents. Ekalavya team takes endless efforts to provide better social environment, education and shelter to these kids. Trough counseling and individual interaction teacher at Ekalavya try to dilute the bad habits, use of foul language and violent behavior of child. Further, Ekalavya takes cautious steps towards providing health care services and quality education to these children and dropouts. Special to mention is, children at Ekalavya direct and produce short films with the help and guidance of a professional institute. I was quite impressed to hear the stories ‘Imandar’ and ‘Daptar’ from a 14 year young student at Ekalavya. The film ‘Daptar’ is planned to showcase in Film Festival at national level. Certainly the efforts of Renutai and her team have brought some light to the lives of the sex worker’s children.

Commercial sex worker woman spends hours and hours standing on the street of red light area waiting for customer. Her tired legs probably get some relaxations when she sleeps with her customer. Few tiny legs never get rest; keep running across the streets with a deep sorrow and broken hearts!!

May God bless them!!

May 16, 2007

Theory of constraints

What is Theory of Constraints?
Theory of constraints (TOC) is an overall management philosophy that aims to continually achieve more of the goal of a system. If that system is a for-profit business, then the goal becomes one of making more money, in the present as well as in the future.

TOC Approach:
According to TOC, every profit making organization has at least and exactly one constraint which prevents the system from achieving a higher performance relative to its goal (Liebig's Law of the Minimum). These constraints can be broadly classified as internal resource constraint, market constraint and policy constraint. In order to manage the performance of the system, these constraints must be identified and treated carefully.

Theory of Constraints is based on the premise that the rate of revenue generation is limited by at least one constraining process (i.e. a bottleneck). Only by increasing throughput (production rate) at the bottleneck process can overall throughput be increased.

The key steps in implementing an effective TOC approach are:
1. Identify the constraint
2. Exploit the constraint
3. Subordinate all other processes to the constraint process
4. Elevate the constraint
5. Rinse and repeat

Example
To explain the methodology let’s consider an example of I-Plant assembly line. As shown in figure 1 there are five machines on a production line. The primary work is done in a straight sequence of events. Each machine has independent responsibility which ultimately contributes to finished product. Also each machine has predefined production capacity level and also efficiency at which each machine works. Each rectangle represents a machine with its actual capacity to produce good marked on it. Number shown below each block represents maximum capacity of a machine.






Figure 1: Current system

The obvious aims of the operator are to
1. produce maximum articles per hour
2. minimize the inventory stock at each stage of production

According to TOC approach:
1. First step is to identify the constraint. If you observe carefully, the throughput per hour of the plant depends on total items processed by the slowest machine in the line. Thus for above example machine M3 becomes a limiting factor in maximizing the throughput of the assembly line. In such cases, improving efficiency of machines M1, M2, M4 and M5 will not help in improving production capacity.
2. TOC suggest that identified a constraint, exploit the constraint to yield maximum results from it. In the examples like assembly lines replacing machine may stand a costly and time consuming effort. Thus TOC suggest using the existing resource to produce to its fullest capacity. Deploy skilled operators near M3, provide continuous power/oil supply, provide maximum maintenance support to M3 to make M3 work 24x7.
3. To ensure that plant works at maximum capacity, the next logical step in as per TOC id to subordinate all other the processes to the constraint process. This suggests that constraint machine M3 should be treated like a King. All other machines should be operated to provide stock required by M3. Such situation also calls for tailoring the existing processes and changing the policies to supplement the operation of M3. In our example machines M1, M2, M4, and M5 may operate less time than M3 in a day to keep inventory and raw material at minimum level.
4. Mean time TOC suggests that, if possible, permanently elevate the constraint. Meaning, check the possibility to modify the machine M3 or replace the machine to increase the capacity and efficiency. Say we replace the machine M3 with the latest model which operates at capacity 20 items per hour.
5. After such rigorous attempt to maximize the throughput, the plant would certainly achieve better yield. Our work doesn’t stop here. If you observe keenly observe the production line, the bottleneck has now shifted to some other process. Now in the figure 2 the machine M2 is constraint in the overall assembly line. TOC suggests to evaluate the processes once again, find out new constraint and then repeat the steps from Identify. The TOC approach thus aim at improving the systems continuously.






Figure 2: Improved system

Here are some phenomenal results of implementation of TOC